Ets. Wassef Cheiban (EWC) was established in 1997. Due to an exceptional business passion and motivation, EWC grew rapidly to become the Leader in the field of the off-trade Spirits Distribution

In few years, EWC consolidated its presence in the off-trade channel building a high-level Reputation whether in Distribution Capabilities or Business Ethics 

As of 2007, EWC has been recognized by all major spirits importers as their Preferred and Main Distribution Partner in the off-trade channel. By then, EWC global geographic distribution covered all of Lebanon with a portfolio of about 2000 Retailers

Since over 5 years, through its sister company United Distribution Company (UDC), Distribution Services were extended to cover the on-trade channel 

In 2019, in line with a Strategic Diversification Vision, EWC concluded many Representation Agreements with International Spirits Producers building its Own Portfolio of Brands

Grey Robin is EWC latest new-born specialized in direct consumer e-commerce service through a State-of-the-Art online application to be Live as of July, 2021


Appropriate Structure

Feet on the Ground

Complete and Diverse Spirits Portfolio

One-Stop Shop

Extensive Geographic Coverage

Smart & Efficient Rout-to-Market

Numeric Distribution

Market & Brand Knowledge

Direct Customer Service

Own Logistics & Distribution Fleet

Delivery On-Time and In-Full (OTIF)

Advanced: Back Office System, Sales Force Automation (SFA) & Stock Management System (SMS)


“Grey Robin” name of EWC e-commerce online application is chosen as it reflects the actual image and business philosophy of EWC

The Robin Bird is all about perseverance and trying to “keep on keeping on” with focus, and passion.

It symbolizes the activation of creative energy, inciting growth, success, luck and positive omen