SUCCESS STORY
Ets. Wassef Cheiban (EWC) was established in 1997. Due to an exceptional business passion and motivation, EWC grew rapidly to become the Leader in the field of the off-trade Spirits Distribution
In few years, EWC consolidated its presence in the off-trade channel building a high-level Reputation whether in Distribution Capabilities or Business Ethics
As of 2007, EWC has been recognized by all major spirits importers as their Preferred and Main Distribution Partner in the off-trade channel. By then, EWC global geographic distribution covered all of Lebanon with a portfolio of about 2000 Retailers
Since over 5 years, through its sister company United Distribution Company (UDC), Distribution Services were extended to cover the on-trade channel
In 2019, in line with a Strategic Diversification Vision, EWC concluded many Representation Agreements with International Spirits Producers building its Own Portfolio of Brands
Grey Robin is EWC latest new-born specialized in direct consumer e-commerce service through a State-of-the-Art online application to be Live as of July, 2021
BUSINESS MODEL
Appropriate Structure
Feet on the Ground
Complete and Diverse Spirits Portfolio
One-Stop Shop
Extensive Geographic Coverage
Smart & Efficient Rout-to-Market
Numeric Distribution
Market & Brand Knowledge
Direct Customer Service
Own Logistics & Distribution Fleet
Delivery On-Time and In-Full (OTIF)
Advanced: Back Office System, Sales Force Automation (SFA) & Stock Management System (SMS)
VALUES
“Grey Robin” name of EWC e-commerce online application is chosen as it reflects the actual image and business philosophy of EWC
The Robin Bird is all about perseverance and trying to “keep on keeping on” with focus, and passion.
It symbolizes the activation of creative energy, inciting growth, success, luck and positive omen